Launch starts before students even set foot on MIT campus with some assignments to be completed prior to arrival – primarily the creative process ideation and filtering. The best ideas are at the intersection of students interests, passions, and market trends and needs. Activities guide students through the process of diversion of ideas, then conversion, which then gets repeated in the first few days of the program in a group setting. While ideas are often overrated (since most good ideas have been thought of before and success typically comes down to execution / commercialization), they’re still a necessary component of a good business!
Check out this article by Launch student Josh Seides who was particularly inspired by the Creative Process and published “How to Turn Your Many Ideas Into A Million-Dollar Business”