Founder Laurie Stach explains in a GreatPreneurs interview article the idea behind the Launch Program:

“Launch was born from the idea that high school students have enormous untapped potential and that the current education system isn’t preparing students well enough for the real world. We’re teaching students that there’s one right answer to a question that will be given to them in life, when that’s not the way things really work. Coming up with the question is as important as the answer – you need to be resourceful, adaptable, and innovative – and what better way to learn these skills than through starting a real company. Hence, the Launch Program was born.”

The article also includes a discussion of the encouragement of young students to pursue entrepreneurship, whether entrepreneurs are born or made, and the MIT experience.  See the article for more!