An important part of assessing your customer needs and targeting your customer is establishing a customer persona. This means taking your target customer segment and developing a profile, including a photo, for a specific customer within that segment, preferably one you’ve interviewed during this customer needs assessment week.
When developing Launch, this was easy – the customer persona was the high school version of the founders. They were able to target and tailor the program based on what marketing they would have found appealing and what they felt was missing in what they wanted in their high school educational experience. This example was used in class, even using photo examples. Below are photos of founder Laurie Stach from high school. No, the shirt with a limit on it wasn’t part of her typical wardrobe – this was for “nerd day” at her school. 🙂