Teams had the unique experience early in the program of selling to one another through one simulations, learning the difficulty of this process even when you know your target market well

“The market simulation made us realize what we could have improved on, and even though it was on such a small scale, it’s easily applicable to any size business idea. We mainly learned that surprises are bad and we should really talk to and get to know the customer before we release the final product.” – Student Feedback

photo of students working photo of students during simulation