Anita Elberse

We kicked off today with a lunch for parents and students to get to know one another, the Launch staff, and be inspired by today’s keynote speaker, Anita Elberse.  Anita is a professor at Harvard Business School of Strategic Marketing in Creative Industries,  a very sought after course, where her research sometimes finds her working with icons such as Lady Gaga and Jay-Z.

Anita shared some great lessons including:

  • Fail spectacularly
  • A good idea / product is only a small part of the battle, it comes down to execution
  • The real value is in the “blockbusters”
  • Be a superstar

Anita also had some fun by putting parents in the room on the spot with their knowledge of pop icons.  All in all, a great way to kick off what will be a fun and intellectually stimulating summer program.